How We Keep It Clean…
And What It Means.
We view the term “clean” as part of our core philosophy and values rather than our ‘made without’ list on the back of the label. We believe that nature knows best and that the complex intelligence found within plants can never be synthesized in a lab. Clean means no compromising, celebrating the beauty of nature, embracing simplicity, and being conscious of what we put in and on our bodies. It’s a lifestyle focused on truth and living in tune with nature. It’s one of our core values that goes into every phase of our product development. It’s part of our mindset and infused in everything we do from plant sourcing to providing honest information to our customers. To us, clean means being in alignment with ourselves and the Earth. ~Founders Yi-Jen & Jill
How We Keep It Clean…
And What It Means.
We view the term “clean” as part of our core philosophy and values rather than our ‘made without’ list on the back of the label. We believe that nature knows best and that the complex intelligence found within plants can never be synthesized in a lab. Clean means no compromising, celebrating the beauty of nature, embracing simplicity, and being conscious of what we put in and on our bodies. It’s a lifestyle focused on truth and living in tune with nature. It’s one of our core values that goes into every phase of our product development. It’s part of our mindset and infused in everything we do from plant sourcing to providing honest information to our customers. To us, clean means being in alignment with ourselves and the Earth. ~Founders Yi-Jen & Jill
Each ingredient undergoes extensive evaluation…
Our physician-formulated Skin Solutions exceeds both the Whole Foods Premium Body Care Ingredients Standards and the Natural Products Association Personal Care Standards.
We Say No To
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Synthetic fragrances
(this is a term that encompasses hundreds of chemicals that do not have to be disclosed on the label)
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Hormone disruptors
(parabens, phthalates, siloxanes)
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Skin irritants
(formaldehyde releasers, ethanolamines, fluorinated chemicals)
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Harsh
preservatives -
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Endangered
botanicals
The top 50 skin-offending ingredients that will never be in our products
And this is just a small portion of our extensive “NO” list…
- 1,4-dioxane
- 5-Bromo-5nitro-1,3-dioxane
- Aminophenol
- Behentrimonium Methosulfate (BMS-50)
- Borax
- Bronopol (2-bromo-2-nitropropane-1, 3-diol)
- Butylated hydroxyanisole (BHA)
- Butylated Hydroxytoluene (BHT)
- Butylparaben
- Coal tar
- Cyclohexasiloxane
- Cyclomethicone
- Cyclopentasiloxane
- Cyclotetrasiloxane
- Diaminobenzene
- Diazolidinyl urea
- Dibutyl phthalate
- Diethanolamine
- Dimethyl phenylbutanol
- DMDM hydantoin
- Fragrance
- Hexachlorophene
- Hydroquinone
- Imidazolidinyl
- Isobutylparaben
- Lead acetate
- Methenamine
- Methylchloroisothiazolinone
- Methylene glycol
- Methylisothiazolinone
- Methylparaben
- Mineral oil
- Octinoxate
- Oxybenzone
- Para-aminobenzoic acid (PABA)
- Petroleum distillates
- Phenylenediamine
- Polyethylene glycol (PEGs)
- Polytetrafluoroethylene
- Propylparaben
- Quaternium-15
- Resorcinol
- Sodium hydroxymethylglycinate
- Sodium laureth sulfate
- Sodium xylene sulfonate
- Styrene
- Toluene
- Triclocarban
- Triclosan
- Undecoylium chloride iodine complex
The vast majority of ingredients across our entire product line come directly from the Earth and are plant and/or mineral derived.
7 of our 8 products are formulated with 99% to 100% plant and mineral-derived ingredients. Our Antifungal Balm — our OTC treatment for fungal infections — is 90% plant-based, with the remaining 10% being Zinc Undecylenate, an FDA-recognized active ingredient
Crafted from Nature: 99%+ to 100% Plant & Mineral-Derived...
Wonder Balm
Scalp Clarifying Shampoo, Scalp Clarifying Conditioner, Tea Tree Body Wash, Eczema Cream, Mother of All Creams Ultra Sensitive Skin, Mother of All Creams Sensitive Skin
Tested for Safety and Consistency
Every product undergoes rigorous third-party testing including stability testing, HRIPT (Human Repeat Insult Patch Test), and batch-specific Certificates of Analysis — so what's on the label is exactly what's in the bottle, every time.
Key Ingredients glossary
Our formulas are built on a foundation of scientific research. These are the key ingredients behind our products — chosen not for trends, but for their proven track record of being both effective and gentle.
- Zinc Undecylenate - FDA-recognized OTC active ingredient that treats fungal infections including athlete's foot, jock itch, and ringworm
- Colloidal Oatmeal - FDA-recognized OTC skin protectant clinically studied to relieve itching and irritation caused by eczema
- Tea Tree Oil - deeply cleanses and helps maintain a balanced skin environment
- Aloe Vera - hydrates and soothes dry, irritated skin
- Amaranth Oil - deeply nourishes and supports the skin's moisture barrier
- Shea Butter - softens rough texture and locks in moisture
- Hyaluronic Acid - delivers lasting hydration to dry, stressed skin
- Calendula Extract - calms visible redness and irritation
- Avocado Oil - nourishes and softens dry skin
- Jojoba Oil - supports the skin's natural moisture barrier
