The Puriya Story
Born of Mother Nature.
Raised by Science.
Our personal experience and heritage inspired us to create our first few skin treatments, for ourselves, our family, and our friends. The many grateful responses we received showed us that more people could benefit. And Puriya was born.
The Puriya Story
Born of Mother Nature.
Raised by Science.
Our personal experience and heritage inspired us to create our first few skin treatments, for ourselves, our family, and our friends. The many grateful responses we received showed us that more people could benefit. And Puriya was born.
Our Childhood
We grew up in a wonderful family in Taiwan, with our brother and loving parents. But we all suffered from eczema. Fortunately, our mother knew how to mix a variety of herbs into a paste that she applied to our skin. The formula had been handed down through generations, and it worked. But it had a terrible smell!
As children, we hated the smelly paste. We ran away from the kitchen while our mother was mixing the concoction and held our breath for as long as we could while she put it on our skin. But we welcomed the relief.
As we got older, our eczema disappeared — no more smelly paste!
Our Move to America
After graduating from college in Taiwan, we came to America for graduate school and eventually settled in California. When the dry climate triggered a return of Yi-Jen’s childhood skin issues, we began looking for solutions that worked as well as our mother’s paste (without the smell) — We couldn’t find any!
After a lot of painstaking research, we developed a product that included some of our mother’s foundational ingredients, such as amaranth oil (which was served at our dinner table a couple of times a week during our childhood). We also used traditional plant extracts that were scientifically proven to be gentle and effective with a mild, pleasant scent. In recognition of our mother, we called our first product the Mother of All Creams.
Our Passion
We had both been successful in the business world before launching Puriya, but we decided that business success was not enough. We wanted to create a company driven by something deeper — a real desire to help people find the relief they couldn't find anywhere else.
That same drive pushed us to keep going. As our families dealt with persistent skin and scalp concerns — from eczema, flaky scalps, to fungal infections athlete's foot, jock itch, and ringworm — we kept going. Every formula had to pass our own test: effective enough to deliver real relief, and clean enough to use on our own skin without hesitation.
Today, more than 1.5 million families have benefitted by using our products to care for their skin. Their personal stories are a constant source of inspiration, and we consider them part of our extended family.
We invite you to join our family, try our products, and experience the relief you deserve.
Yi-Jen and Jill
Sisters and Co-founders of Puriya
Our Philosophy
We believe that nature’s most powerful ingredients, guided by science, can deliver effective solutions for real skin concerns — without compromise. That belief drives everything we create, from formulation to the way we treat our customers, and it extends to giving back to those who need.
Our Values
Efficacy
Our products deliver proven results using plant-based, scientifically validated ingredients to effectively address skin concerns like eczema and fungal infections.
Safety
We prioritize gentle, non-toxic formulas that are rigorously tested for safety and free from harsh chemicals, ensuring harmony with distressed skin.
Transparency
With transparent practices and a decade of customer trust, we stand by our products, delivering consistent quality and reliable results.
Heritage
Our personal experiences with skin concerns combined with the knowledge we inherited have inspired and guided our journey. We designed our first few products to address the needs of family members. Our parents, relatives, and friends were the first people to test our formulations. The results they experienced fueled the launch of Puriya.
Honor
We were raised to honor family, tradition, Mother Nature, and everyone else in our lives. These values are the foundation of our business. We will always be dedicated to providing attentive customer service and creating high-quality products that meet or exceed expectations.
Giving Back
We recognize that broken families are the root cause of many problems in our world. We are fortunate to be able to give back and donate a portion of our profits to the Youth Opportunity Center in Muncie, Indiana. We chose to support this organization because it not only helps children and teenagers in crisis but also restores harmony and unity to many families.
