Reclaiming freedom

Feel The Yahhhhh!

Of Puriya On Your Skin

Designed For The Most Sensitive Skin

Puriya's Ultra Gentle Body Wash is pH balanced and designed to cleanse and nourish the most sensitive skin, while supporting its natural barrier. Vegan and hypoallergenic with no artificial fragrance, parabens, or any skin disruptors.

Hydrates & Calms Itchy Skin

This intensely hydrating body wash is loaded with skin-loving ingredients like oatmeal, calendula and kelp that soothe itchy, dry skin by restoring moisture. Our cleanser goes on silky smooth and rinses away clean without leaving a residue.

Crafted For The Entire Family (2+ Yrs)

Carefully formulated for the entire family (2+ Yrs), from grandparents to your kiddos. Cuddle up to your loved ones comfortably with clean, soft, smooth, hydrated skin!

National Eczema Association Accepted

The ingredients in Our Ultra Gentle Body Wash have been evaluated by NEA to determine that they do not contain properties that are known to be unsuitable for use on sensitive skin.

No Sulfates, Hypoallergenic

No sulfates or other harsh chemicals that can strip your skin and make it vulnerable to irritation. We've formulated our low-foaming body wash with superior plant-based cleansers that help skin retain moisture, leaving it clean, refreshed and hydrated.

Naturally Occurring Pleasant Scent

Rejuvenating and calming, our unscented vegan body wash is considered fragrance-free (no artificial fragrance). The naturally-occurring, pleasant scent of this cleanser comes from soothing, antioxidant-rich green tea.

Plant Based Ingredients

+ Science-Backed Formulations

  • Plant-Derived Cleansing Agents

    Plant-Derived Cleansing Agents


    Plant-Derived Cleansing Agents (Surfactants)

    The Gentlest Cleansers

    Many cleansers use harsh sulfates, such as sodium lauryl sulfate, which can irritate skin. We never use sulfates. Instead, we use the gentlest cleansers: sodium cocoyl glutamate, disodium cocoyl glutamate, coco-glucoside, derived from coconut and other plants. These gently create a low-lather foam and give our body wash a silky feel — soothing and hydrating instead of stripping natural oils from skin.

  • Oat Kernel Flour and Extract

    Oat Kernel Flour
    and Extract

    Oat Kernel Flour and Extract

    Soothing, Nourishing Duo

    Two gentle ingredients derived from oats work in harmony to soothe skin and help it maintain moisture, creating a smoother, more even appearance. Oat kernel flour and extract lessen the appearance of irritation, and roughness, leaving skin more comfortable and attractive.

  • Gotu Kola

    Gotu Kola

    Gotu Kola

    Collagen Enhancer

    Gotu Kola is an adaptogen that has been used in skincare in China for thousands of years. It helps smooth the texture of skin and is a unique source of centellosides including asiaticoside, madecassoside, asiatic acid and madecassic acid.

  • Kelp



    Ultra Hydrator

    Kelp is a marine algae loaded with vitamins, minerals, fatty acids, and nourishing ingredients. Its hydrating effects calm the appearance of sensitive skin while helping to lock in moisture.

  • Calendula



    Flower Power

    This soothing plant extract gives gentle cleansing support to visibly improve the texture of upset skin. Calendula nourishes and soothes sensitive skin for a radiant looking complexion.

  • Goldenseal



    Natural Rinse

    This powerful root has a long history of beneficial uses both in traditional medicine and by the Native Americans. Known for its soothing, mild cleansing properties, this harmonizing and calming plant is naturally rich in berberine and other phytonutrients.


How We Make Our Products Work So Well


Free To Be Me

Ultra Gentle Body Wash

  • Gently yet thoroughly cleanse

  • Comfort sensitive and eczema-prone skin

  • Soothe dryness and itching

  • Intensely hydrate


What is the “Wash and Seal” routine?

After using the wash, we advise that you “seal” in hydration by applying a moisturizer directly after your shower. This helps to lock in hydration and helps your skin retain moisture. We recommend that you follow-up your routine with our Mother of all Creams, which is designed for sensitive skin. Our Mother of all creams comes in 2 different variants, the Light Peppermint with subtle essential oils and the Mildly Earthy with no essential oils for ultra-sensitive skin.

How do I use it?

1. Dampen the skin with warm water (not hot which can be irritating and drying).
2. Put a small amount of the wash on your hands and then glide a thin layer on your skin.
3. Applying more won't change the results, a thin layer is enough.
4. Rinse with warm water and follow up with a cream to hydrate and lock in moisture.

Why does it only lather moderately?

We chose to avoid surfactant ingredients that have a high lather because they can also be more irritating on the skin. Our Ultra Gentle Body Wash removes sweat and excess oil while hydrating and supporting the skin’s natural microbiome. In addition, our wash does not contain sulfates, parabens, or artificial fragrances. Many people associate cleansing the skin with heavy lather, but that’s actually not the case.

Is this cream good for darker skin?

Our hydrating moisturizer is ideal for all skin types and is formulated to be extra gentle on sensitive skin. Because each person is unique we do recommend you always do a patch test on a small area of skin before applying it all over.

Should I patch test my skin?

Yes, we have formulated our Ultra Gentle Body Wash for the most sensitive skin but we always advise that you patch test a small area of your skin before a full application because everyone is different.

What’s inside?

Soothing and nourishing botanicals including oat, calendula and kelp, antioxidant-rich green tea, and purifying & skin supportive plants like gotu kola leaf and goldenseal root.

Is this good for irritated skin body wash?

Our Ultra Gentle Body Wash was designed for sensitive skin and has been awarded the National Eczema Seal of Acceptance. We chose calming and nourishing ingredients suitable for people with dry, itchy, sensitive, and eczema-prone skin.

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When Ancient Wisdom Meets Modern Science...

Meet Our Science Board: We have gathered up a brilliant team of women physicians with impressive backgrounds, extensive clinical k nowledge, and world-class education to share their insights and expertise with us. Their specialties include integrative dermatology, sports medicine, clinical nutrition, medical herbalism, naturopathic medicine, and Ayurveda.

We grew up in Taiwan, raised on our mother’s and grandmother’s botanical formulas to ensure we were enjoying optimal health and wellness. However, after moving to America, we couldn’t find safe and natural solutions that worked well and met our expectations.

We wanted to develop effective, botanical, science-backed solutions for ourselves, our family and our friends. This is why we began a long journey to formulate effective, plant-based products that are gentle enough for long-term use.

From topical formulas to supplements, Puriya has helped over 1 million families since 2015 and we look forward to helping more.

Learn More

Yi-Jen and Jill

Sisters and Co-founders of Puriya

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