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Reclaiming freedom

Feel The Yahhhhh!

Of Puriya On Your Skin

Designed For The Most Sensitive Skin

Puriya's Ultra Gentle Body Wash is pH balanced and designed to cleanse and nourish the most sensitive skin, while supporting its natural barrier. Vegan and hypoallergenic with no artificial fragrance, parabens, or any skin disruptors.

Intense Hydration

This silky face wash is infused with oatmeal to restore moisture and support healthy, resilient skin. Loaded with nourishing botanicals to provide extra care, this cleanser removed excess oil, while smoothing and hydrating dry, flaky skin.

Ideal For Oily & Dry Skin

Oil-free and plant-powered to gently yet thoroughly cleanse skin without stripping moisture. Our extra-gentle formula washes clean without leaving a residue, leaving you feeling refreshed, clean and comfortable.

Crafted For The Entire Family (2+ Yrs)

Carefully formulated for the entire family (2+ Yrs), from grandparents to your little ones. Cuddle up to your loved ones comfortably with clean, soft, smooth, hydrated skin!

No Sulfates, Hypoallergenic

No sulfates or other harsh chemicals that can strip your skin and make it vulnerable to irritation. We've formulated our low-foaming face wash with superior plant-based cleansers that help skin retain moisture, leaving it clean, refreshed and hydrated.

Approved By The National Eczema Association

The ingredients in Our Ultra Gentle Face Wash have been evaluated by NEA to determine that they do not contain properties that are known to be unsuitable for use on sensitive skin.

Naturally Occurring Pleasant Scent

Rejuvenating and calming, our unscented vegan body wash is considered fragrance-free. The naturally-occurring, pleasant scent of this cleanser comes from soothing, antioxidant-rich green tea.

Plant Based Ingredients

+ Science-Backed Formulations

  • Sodium Lauroyl Oat
    Amino Acids

    Sodium Lauroyl Oat
    Amino Acids

    Sodium Lauroyl Oat
    Amino Acids

    Gentle Oat-Derived Cleanser

    This is a gentle cleanser derived from plants that effectively lifts and removes dirt without causing irritation or dryness, leaving skin fresh and radiant. Safe for sensitive skin, it soothes and hydrates, making skin look softer.

  • Colloidal Oatmeal

    Colloidal Oatmeal

    (Oat kernel flour)

    Colloidal Oatmeal (Oat kernel flour)

    Age-Old Comforter

    Oat baths and salves have been used to soothe, smooth, and moisturize skin for centuries. Colloidal oat kernel flour is made by grinding oats into a fine powder that easily dissolves and blends in our face wash. Colloidal oat flour reduces skin dryness, roughness, and the appearance of irritation.

  • Calendula & Chamomile
    Flower Extracts

    Calendula & Chamomile
    Flower Extracts

    Calendula & Chamomile
    Flower Extracts

    Flower Power

    These soothing plant extracts give gentle cleansing support to visibly improve the texture of upset skin. Calendula and chamomile nourish and soothe sensitive skin for a radiant looking complexion.

  • Cucumber

    Cucumber

    Cooling Relief

    The cooling effects of cucumber are often associated with its high concentration of water, but cucumbers also contain vitamin C, beta carotene, and polysaccharides that offer soothing support. This refreshing fruit helps the skin attract and retain water, leaving a soft and hydrated feel.

  • Green Tea

    Green Tea

    Green Tea

    Antioxidant Supplier

    Derived from the Camellia sinensis plant, green tea is well-known as a potent source for polyphenols, which are a type of antioxidant. These soothing bioactive compounds help to prevent oxidative damage and act as a natural preservative in our formulas. In addition, we use this powerful free radical scavenger to nourish and soothe the skin.

How We Make Our Products Work So Well

by Dr Michele Burklund

Chief Science Officer and Formulator for Puriya

Read

Free To Be Me

Ultra Gentle Face Wash

  • Gently cleanse excess oil and makeup

  • Hydrate & smooth eczema-prone skin

  • Soothe dryness and flaking

  • Protect the skin barrier

FAQs

What is the “Wash and Seal” routine?

After using the wash, we advise that you “seal” in hydration by applying a moisturizer directly after your shower. This helps to lock in hydration and helps your skin retain moisture. We recommend that you follow-up your routine with our Mother of all Creams, which is designed for sensitive skin. Our Mother of all creams comes in 2 different variants, the Light Peppermint with subtle essential oils and the Mildly Earthy with no essential oils for ultra-sensitive skin.

How do I use the wash?

1. Dampen your skin with warm water (not hot).
2. Apply a small amount of it onto your hands and then massage it into your face.
3. Rinse with warm water (not hot).
a. Warm water instead of hot because it can really dry out the skin.
b. Follow up with a high-quality moisturizer to lock in the hydration

Why does it only lather moderately?

Our Ultra Gentle Face Wash is effectively cleansing yet gentle on sensitive skin. We chose to avoid ingredients that have a high lather because they can also be more irritating on the skin. Our low-lather cleanser can remove dirt, makeup, excess oils while supporting the skin’s natural microbiome. Many people associate cleansing the skin with heavy lather, but that’s actually not the case.

Is it Hypoallergenic?

Yes, our Ultra Gentle Face Wash was designed for sensitive skin, pH balanced and physician formulated. We understand that people who have sensitive skin can have reactions to many ingredients. We've formulated this face cleanser with gentle ingredients that have been well researched to be safe for the most sensitive skin. This cleanser is formulated without hormone disruptors, skin irritants, harsh preservatives.

What Botanicals are inside?

Our Ultra Gentle Face Wash is formulated with 5 nourishing botanicals: antioxidant-rich green tea, and soothing chamomile, calendula, cucumber and oat.

Is it good for dry skin?

Yes, we developed this Ultra Gentle face wash specifically for dry and sensitive skin. Our face wash effectively cleanses dirt, excess oil, and moderate makeup but won't overdry or strip your skin of moisture.

Is this good for sensitive skin?

Yes, our Ultra Gentle face wash was formulated with very gentle and mild cleansing agents, food-grade preservatives and a lot of calming and soothing botanicals which makes it perfect for sensitive skin. Additionally, our wash has been awarded the National Eczema Seal of Acceptance.

When Ancient Wisdom Meets Modern Science...

Meet Our Science Board: We have gathered up a brilliant team of women physicians with impressive backgrounds, extensive clinical k nowledge, and world-class education to share their insights and expertise with us. Their specialties include integrative dermatology, sports medicine, clinical nutrition, medical herbalism, naturopathic medicine, and Ayurveda.

We grew up in Taiwan, raised on our mother’s and grandmother’s botanical formulas to ensure we were enjoying optimal health and wellness. However, after moving to America, we couldn’t find safe and natural solutions that worked well and met our expectations.

We wanted to develop effective, botanical, science-backed solutions for ourselves, our family and our friends. This is why we began a long journey to formulate effective, plant-based products that are gentle enough for long-term use.

From topical formulas to supplements, Puriya has helped over 1 million families since 2015 and we look forward to helping more.

Learn More

Yi-Jen and Jill

Sisters and Co-founders of Puriya

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